It was too expensive. But so was the watch, and before that the phone.
The difference with the watch is they figured out the health angle, and the phone’s value was obvious from the release (except to Ballmer and BlackBerry).
I think the Vision Pro is especially too expensive though. Most people could swing $400-1000 if they really wanted something. $3500 is a stretch and starts to compete with buying a new car or remodeling the bathroom money, which is a lot for something that is not at all necessary to own.
Yes. That’s why I don’t have one, among other reasons. The new phones are getting painful at half the price and do much more ( practically speaking)
i an wondering if the Apple folds cost will be similarly lukewarm ?
I think the real difference is nobody looks cool using VR/AR and how do you market a device that you can’t see when you use it?
I used to work in VR and it was impressive how many people turned down demos. Everyone thinks they know what the experience will be like or are afraid of looking stupid swatting at phantoms.
Also, I don’t want to wear a computer on my face, especially for work.
I was at an expo once and a marketing guy I was with said similar as we passed a VR booth. He said that VR users looked like people flailing their arms around with buckets in their heads, and that it would be very hard to sell the experience to outsiders who hadn’t already tried it.
Unfortunately it also seems the use cases are still fairly limited even when people do try it.
Even if you can get past the dorky looks, it’ll make a significant portion of the population motion sick.
Way to expensive for most. Meta has their devices under $1000 compare to $3500. Out of touch with rest of the market. Valve’s Steam Frame probably would be around/less than $1000.
The phone was immediately useful once jailbreaking v1.1.1 through Safari happened. The apps and tweaks made my head spin with the possibilities. The general public needed the AppStore with v2 in order to see it.
It was useful before that too
exactly, even just phone+ipod+safari was incredible in one device. Browsing the real internet on mobile didn’t exist before iPhone.
also while the Maps app (with google maps at the time) wasn’t full-blown GPS yet that was also amazing having in your pocket.
I would love the Vision for health related purposes, actually.
I always assumed the Vision Pro was just a stepping stone on the way to transition to smart glasses or something like that. Figure out what kind of UI and UX and controls work and don’t, and get the ecosystem ready for it. Everyone saw the Magic Leap and said “well, that’s going to replace smartphones, how do we get there iteratively”.
That said, the demo, once they dialed it in, is beautiful. It’s like staring into the future. It all works as seamlessly as you’d hope. Go to the Apple Store, if you have any interest in XR/AR/VR, and do the demo. It’s not perfect, but as someone with an interest, it was jaw-dropping.
Also: they were idiots for not leaning in heavily on the sports. During the demo they show you a Brief scene of a baseball game, and you are there at the dugout or second base or something and it’s like being there. I can’t imagine that they looked at that and said “NAH, we won’t take sports fans money”. What the hell. That was easy money. Set up that camera ringside at every major venue, and rake in the cash.
Yeah, I was initially pretty interested because a player like Apple can really push the envelope and drive innovation. I am still wistfully hoping for a portable office AR setup one day.
Live events (like sports) would be cool, but I’m not sure Apple wants to play licensing/marketing matchmaker at the scale required for that to be profitable. From what I’ve heard, it’s the worst part of being in the streaming industry.
They already show games on Apple TV, so the infrastructure is there.
It also took them years to release an android app for it.
Honestly I don’t think Apple has the chops to build something outside their ecosystem. They just do not want to put in the work to cater to people not in their ecosystem.
That makes the idea of a VR headset with sports harder. I mean, to redeem a FREE (included with MLS season tickets) pass you had to either have an Apple device or a windows or Mac computer with iTunes. Because they had no way to set you up otherwise even though you would be streaming on a roku or fire stick or whatever.
They definitely have the air of not wanting anything to do with you unless you’re all in and that kind of attitude is hard to square with a broadly available device.
Ok, that’s a point. Apple wants you on their devices. That’s true.
exactly, hardware is their business model. this is like complaining that Google or Meta monetize your data. That’s the deal.
Yeah, I’d love a truly portable multi-mon setup. And I’m hoping somebody will do it, seems like they’re getting close between nreal and meta the others. But still curious what Apple or someone like that could’ve pulled off. The hand gestures sold me on that control scheme.
And something high end on TV that requires a 4k headset screams apple. ;)
No, they have not.
IMO, This will go in the same category as the Newton, a bit ahead of it’s time.
And they should know it needs to be glasses size, not helmet size.
Or if you can’t go glasses make it into a hat or a beanie that works fashion wise and allows them to pack everything into the single product, without needing to walk around like you’re on some kind of digital IV drip.
Embrace the technology limitations. It can work if lighter, one unit, brighter, and has “all day” battery life.
Cook may have made Apple extremely profitable, but between this, the car and airpower, the dude did know how to burn the excess cash too. I’m not even going to guess if tv+ is at or above break even.
Could be like meta. Fuckberg burned billions on the metaverse but if the stock rises higher than what you burn because morons think you might be on to something then it really doesn’t matter.
But that should also be solved already with trustbusting but alas.
The biggest issue with it was the branding. It should have been called the “Vision Dev Kit”. It was too expensive for most customers and did not have a killer app. They should have only been selling to industry partners or at least only to registered developers.
Then cut the price with the same (or even worse) specs and call that the initial public release.
Bit of a bummer to hear. I didn’t really expect it to do all that well, not at that price point certainly, but I harbored hopes they’d take the path with it as they did with the Watch.
The watch sold OK, but it was the year on year on year iterative improvements that turned it into a powerhouse. I assume they can see the hardware map better than this random guy on the internet, but still a bit sad to see them give up on what looked to have some intriguing potential down the road.
Looks like they discovery the limit of the stupidity of apple fanboys.
5k in VR .
I just don’t think a full immersive headset is in the interest of most people for a general computing device. Like there are really just two uses with broad appeal and one Apple doesn’t really care about much and the other will never in 1000 years be in the Apple App Store. The Vision Pro was basically DOA at that point.
Smart glasses with a HUD seems like a better compromise or a low powered, low weight immersive VR device that’s more or less just an Apple Watch until paired with a Mac which holds all the brains of the operation and just streams it to the headset
Too expensive. Locked down Apple shit. App development minimal.
Apple execs are stupid af.
If I could slap a movie I downloaded into this bad boy and watch like I was in an actual theater, I’d get one. But knowing apple I’d have to rent one from their store. Fuck that
you can do that with any media player like Infuse. Why do you think you can’t play videos on apple devices?
I have absolutely no doubt you could do that. They aren’t so locked down that you can’t play video files lol
There are plenty of Mediaplayers on the AppStore that can play about any movie you throw at it…
On one hand, you can do this much cheaper with very similar results (not exactly as good, but the ratio of quality to cost is impressive), on the other hand it requires giving money to and setting up an account with Meta.
The Meta Quest 3 is a standalone, untethered headset that has pass through AR and hand tracking. It’s nearly $3000 less than the Apple Vision Pro.
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