This was branded as an event where you’d get to interact with a life-size Barbie dreamhouse, participate in a disco themed roller rink experience, and have access to an amazing marketplace.
That is… not what it was. Our “swag bag” was a hand sanitizer.
The event planning company running this is called Mischief Management, they ran this for Mattel. This event was promoted by Mattel as the first Mattel Barbie convention (as opposed to the fan run one that happens every year).
“We are thrilled to announce Barbie Dream Fest, as a new offering designed to delight the brand’s growing fandom,” said Julie Freeland, Vice President of Global Location Based Entertainment, Mattel. “It’s incredibly exciting to provide fans, families, and collectors with a curated and unique space to gather, learn, and create all while celebrating the iconic Barbie brand.”
ETA: I paid $250 for this. The highest tier pass was $400. They got a plastic hairbrush in addition to the sanitizer as their swag bag. See the comments for more photos of this disaster.
I feel like things like this and the Fyre festival are some kind of distinct marker of western decline and will be studied by future historians hundreds or even thousands of years into the future
an empire held up on bread and circus that hit such a point of capitalist decline that this is what qualifies as a circus
It’s one of those Certified :debord-tired: Moments for me. I hate when a simulacrum has too many layers to it and these events are like slop pilgrimages to shrines with fake relics.
Here’s someone taking their first road trip, driving 17 hours during an oil crisis, in a Barbie SUV to attend this $250-400 dreamfest.
Omg this is the car they drove too

A Range Rover Velar, with a fuel economy of around 24mpg. 19 year-old with a $60-80k SUV.
lmfao let the gas prices rise
More effort was put into that car than into the entire event
those lens flares like the camera cannot even process that much pink
Amazing,but why
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If this wasn’t an event for kids I would be so entertained.
We should host a harry potter themed scam or something
That’s the one big downside. Make it a Pokemon event so that most of the guests are over age 30.
I don’t have the funds but if i did i might get tricked by pokemon fyre fest
Pikachu is literally in my garage and you can meet him for $300. You cannot turn on the light.
You cannot turn on the light.
Joke’s on you, Pikachu can learn the HM flash!
It only listens to me. That’s why I can interact with it in the room, but you can only stand there and listen to him make all the fun noises you like from the cartoon. Its voice sounds like my voice but you cannot record them to compare.
FAAAWWWKKK
Still don’t have the money though
For $20 I’ll stand in front of any building and tell you there’s a pikachu inside but it’s immunocompromised so you can’t see it.
The saddest $20 I’ve ever spent.
I’d rather buy pokemon cards
Where is the ball pit
Do they even review these things before they hand out offical licensing?
probably asked chatgpt to look it over
The unstoppable Dashconification of the American sphere of influence
What’s happening is that the people running these companies are going full AI and don’t have any staff. They just use the AI to make it seem like everything’s alright and do nothing.
The Wonka one was the same.
Oh no…poor kids.
Oh sweet, they’ve even got the Barbie B6 Silo!
I appreciate that they could have moved the exhibit over slightly and avoided it looking like she lives in a fracking site, but they didn’t.
One day some parent is going to be a really bad sport about all of this.
New Glasgow is a small town in my province and the title had me really confused for a bit
More like Chief Mismanagement
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