- cross-posted to:
- canada@lemmy.ca
- cross-posted to:
- canada@lemmy.ca
[…] in January, ownership of the Yves trademark had been transferred from its former owner, Hain Celestial Canada, to Maple Leaf Foods, a major Canadian meat producer.
[…]
Grogan [Maple Leaf Foods COO] also confirmed that six Yves products—Yves Veggie Ground Round in original and large sizes, Mexican Veggie Ground Round, Veggie Ham Slices and Veggie Turkey Slices—will return to grocery store shelves on July 1 this year, coinciding with Canada Day. He added that there are no plans for major recipe changes and that all new products will be manufactured in Maple Leaf’s facilities.
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It turned out that, in January, ownership of the Yves trademark had been transferred from its former owner, Hain Celestial Canada, to Maple Leaf Foods, a major Canadian meat producer.
Now, we can officially confirm the news: Yves Veggie Cuisine has been resurrected.
That’s an interesting way of saying “in the hands of a meat company”. Honestly, sometimes I’m not sure with eating at fast food places, but then I consider that even at regular sit-down restaurants, I’m usually still paying companies that serve meat. With this, though? It’s expressly funding a company whose near-only job is to kill animals. I don’t think I’d consider buying it vegan anymore – just plant-based. I’m not imposing that as a moderator; just stating my personal opinion as a user.
In the longer term though, it also gives said company an easier way to pivot besides doubling down on meat production. I’d rather meat production companies try to pivot away early than fight to the bitter end. It’d make the fight a lot easier if they don’t see animal rights as an existential threat to their company and instead more of a “guess we gotta change our lineups”
(This is assuming that they are genuinely doing this as a pivot)
Controlled opposition would be my guess. Snatch up a dead but recognizable trademark on the cheap, then bleed off revenue from struggling plant-based meat companies before, if successful enough, eventually enshittifying the industry whose income to you is tertiary at best. The vegans/vegetarians will still buy it because they “have” to, while everyone else will be driven back into the arms of meat which is at least marginally subsized by your small but overpriced plant-based market segment. Also helps to keep it around not as an active pivot but in case the animal market goes belly-up and you need a foothold in the plant-based one.
I think that’s increasingly extrapolated, but generally, “controlled opposition” seems like the most obvious reason to me.
Possibly, but this all reads to me more as a pivot. If it’s controlled opposition they’re after, they’re taking a very long term look at it since they started expanding plant-based meat things they do in 2017. They also more prominently tout in on their website than a side mention. From their website:
Maple Leaf Foods is a leading Canadian consumer protein company, making high-quality, innovative and differentiated fresh, prepared and plant protein products
This is also coinciding at a time that they spun off their pork production into a separate company and shuffling things around. They’re also talking (publicly at least) to investors like they very much believe in plant-based meats as the future instead of just a hedge
The cat’s out of the box now; I’ll still be opting for Gusta (Quebec) products from meow on ♡
Yea it will be hard to reenter the market when others have already taken that niche.
But maybe the longterm brand recognition will help them. Not sure what will happen.
I loved their vegan ham and vegan pepperoni.
Booo, their products were terrible. Well, personally, I didn’t like them much. But I have always been put off by imitation vegan foods. Like what the fuck are vegetarian sausages. Are you a closet vegan that needs to hide that they eat don’t eat meat? It would be way more beneficial if they made vegetarian food that stood out as its own thing. More people would probably buy it and not just vegans. Like instead of extruded mash into sausages, mix in some spinach and and carrot and onion and stuff it in a puff pastry or some thing along those lines.
The point is to stop the demand for animal products and plant-based meats and such very much help towards that goal. Many people do like things like this, including many who end up going vegan, in part, because of them. Arguing against them is counter productive
There are also vegan pre-made meals you can buy which don’t use plant-based meats (mostly in the form of frozen or canned meals). Those are also helpful. We can and should encourage both
A lot of people have grown up in a culture that uses a lot of meat. They’re part of meals they’ve grown up with, such as hot dogs. Those items make the transition easier for them.
Dude, I eat meat, but I was a vegetarian for years. I’m here to tell you that the Beyond Sausage is the best sausage I’ve ever had. Like, there is no comparison.
