Yves Veggie Cuisine Has Been Saved. Here’s When It’s Returning to Store Shelves.
vegnews.com
After announcing its closure in 2025, Yves Veggie Cuisine is making a comeback, with products returning to stores and new items seemingly in development.

[…] in January, ownership of the Yves trademark had been transferred from its former owner, Hain Celestial Canada, to Maple Leaf Foods, a major Canadian meat producer.

[…]

Grogan [Maple Leaf Foods COO] also confirmed that six Yves products—Yves Veggie Ground Round in original and large sizes, Mexican Veggie Ground Round, Veggie Ham Slices and Veggie Turkey Slices—will return to grocery store shelves on July 1 this year, coinciding with Canada Day. He added that there are no plans for major recipe changes and that all new products will be manufactured in Maple Leaf’s facilities.

  • usernamesAreTricky@lemmy.mlOPEnglish
    1·
    1 day ago

    Possibly, but this all reads to me more as a pivot. If it’s controlled opposition they’re after, they’re taking a very long term look at it since they started expanding plant-based meat things they do in 2017. They also more prominently tout in on their website than a side mention. From their website:

    Maple Leaf Foods is a leading Canadian consumer protein company, making high-quality, innovative and differentiated fresh, prepared and plant protein products

    This is also coinciding at a time that they spun off their pork production into a separate company and shuffling things around. They’re also talking (publicly at least) to investors like they very much believe in plant-based meats as the future instead of just a hedge