

In the longer term though, it also gives said company an easier way to pivot besides doubling down on meat production. I’d rather meat production companies try to pivot away early than fight to the bitter end. It’d make the fight a lot easier if they don’t see animal rights as an existential threat to their company and instead more of a “guess we gotta change our lineups”
(This is assuming that they are genuinely doing this as a pivot)

























Possibly, but this all reads to me more as a pivot. If it’s controlled opposition they’re after, they’re taking a very long term look at it since they started expanding plant-based meat things they do in 2017. They also more prominently tout in on their website than a side mention. From their website:
This is also coinciding at a time that they spun off their pork production into a separate company and shuffling things around. They’re also talking (publicly at least) to investors like they very much believe in plant-based meats as the future instead of just a hedge