[…] in January, ownership of the Yves trademark had been transferred from its former owner, Hain Celestial Canada, to Maple Leaf Foods, a major Canadian meat producer.

[…]

Grogan [Maple Leaf Foods COO] also confirmed that six Yves products—Yves Veggie Ground Round in original and large sizes, Mexican Veggie Ground Round, Veggie Ham Slices and Veggie Turkey Slices—will return to grocery store shelves on July 1 this year, coinciding with Canada Day. He added that there are no plans for major recipe changes and that all new products will be manufactured in Maple Leaf’s facilities.

  • Corvid_Moon@lemmy.ca
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    6 days ago

    The cat’s out of the box now; I’ll still be opting for Gusta (Quebec) products from meow on ♡

    • Danquebec@sh.itjust.works
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      5 days ago

      Yea it will be hard to reenter the market when others have already taken that niche.

      But maybe the longterm brand recognition will help them. Not sure what will happen.