Aevor. Outstanding quality and design. 100% rexycled material. https://www.aevor.com/products/travel-pack-black-eclipse
In Canada, Thule is a pretty respected brand. I assumed they were northern European and according to Wikipedia they are Swedish.
I just bought a Thule backpack that I’m quite happy with. They have quite a wide selection of options, so they are worth checking out.
I bought an Aion, main reason being that it could fit a normal 14 inch laptop (a Dell latitude if you are curious) and a 13 inch MacBook air at the same time which was the main reason I wanted a new backpack.
I am a fan of https://www.riut.co.uk/
Nobody mentioned Decathlon?
I think that for a lot of stuff the quality/price ratio is unbeatable (backpacks qnd much more)
If you look for quality, no matter the price all other companies mentioned in this tread are fantastic, btw
Edit: I checked, not really made in Europe, but still a lot to do with Europe:
https://sustainability.decathlon.com/the-production-and-manufacturing-of-decathlon-products
(https://www.fjallraven.com/) see @whaleross@lemmy.world comment below for better insight regarding quality
Off the top of my head, there might be more. Quality is good, for Deuter and Vaude. I don’t have experience with fjallräven, so caution is advised.
I think Fjällräven was great some twenty years ago but has since been sold and bought and traded and is yet another one of the overpriced former outdoors gear now lifestyle brands nowadays. AFAIK it is still good quality in the upper tiers but very far from the affordable lifetime investments they once were and that made them great.
High Peak Outdoor seems to be a German brand under Simex Outdoor International GmbH. I have experience with their “Zenith 75+10” unisex adjustable backpacks for trekking etc. (we own a couple of those), and we are satisfied so far, after multiple railway-based camping trips.
Thule based out of Sweden
Mammut for mountaineering and hiking
These come to mind in addition to the ones mentioned:
Ortlieb (e.g. roll top, weatherproof, biking)
Freitag (recycled, fashion, expensive)
Lundhags (hiking brand, like fjällräven)
Also these (no personal experience):
WAYKS
Db
Deuter make really good hiking backpacks but also daypacks. They are a bit expensive and cliché (german tourist stereotype) but well made.