Aevor. Outstanding quality and design. 100% rexycled material. https://www.aevor.com/products/travel-pack-black-eclipse
In Canada, Thule is a pretty respected brand. I assumed they were northern European and according to Wikipedia they are Swedish.
I just bought a Thule backpack that I’m quite happy with. They have quite a wide selection of options, so they are worth checking out.
I bought an Aion, main reason being that it could fit a normal 14 inch laptop (a Dell latitude if you are curious) and a 13 inch MacBook air at the same time which was the main reason I wanted a new backpack.
I am a fan of https://www.riut.co.uk/
Nobody mentioned Decathlon?
I think that for a lot of stuff the quality/price ratio is unbeatable (backpacks qnd much more)
If you look for quality, no matter the price all other companies mentioned in this tread are fantastic, btw
Edit: I checked, not really made in Europe, but still a lot to do with Europe:
https://sustainability.decathlon.com/the-production-and-manufacturing-of-decathlon-products
(https://www.fjallraven.com/) see @whaleross@lemmy.world comment below for better insight regarding quality
Off the top of my head, there might be more. Quality is good, for Deuter and Vaude. I don’t have experience with fjallräven, so caution is advised.
High Peak Outdoor seems to be a German brand under Simex Outdoor International GmbH. I have experience with their “Zenith 75+10” unisex adjustable backpacks for trekking etc. (we own a couple of those), and we are satisfied so far, after multiple railway-based camping trips.
Thule based out of Sweden
Mammut for mountaineering and hiking
These come to mind in addition to the ones mentioned:
Ortlieb (e.g. roll top, weatherproof, biking)
Freitag (recycled, fashion, expensive)
Lundhags (hiking brand, like fjällräven)
Also these (no personal experience):
WAYKS
Db
Deuter make really good hiking backpacks but also daypacks. They are a bit expensive and cliché (german tourist stereotype) but well made.