• yeah, if i were him, i would have kept it clean shaven and rode the “frish’s small boy wonder” identity as long as possible. his audience is fucking ancient and would eat up the consistency alongside the perceived connection to youth. the time for a turn to wise sage is when he might have frown lines and wrinkles and some salt + pepper.

    whatever it is he’s doing has this uncommitted vibe, like he’s figuring himself out while sleeping on a couch for a few weeks. that’s not a vibe that resonates with the core audience of relics. they like certainty, simplicity, and the impeccable grooming of someone selling door-to-door reverse mortgages.