I hate the “competing narrative” framing of this. The rightwing lies and is manipulative. They don’t even have to be clever, canny, or crafty. All they have to do is google. My super-quickie scan found this.
Rather than projecting audiences, Samba measures opt-in smart TV households directly using Automatic Content Recognition technology that detects what is being watched on television screens in real time.
And even if we take Samba’s “who the fuck opts in to a platform like that?” 26.5 million number at face value, it’s still several times bigger than what Turning “we got beat by the Puppy Bowl” Point’s 90’s has-been night got.
I hate the “competing narrative” framing of this. The rightwing lies and is manipulative. They don’t even have to be clever, canny, or crafty. All they have to do is google. My super-quickie scan found this.
And even if we take Samba’s “who the fuck opts in to a platform like that?” 26.5 million number at face value, it’s still several times bigger than what Turning “we got beat by the Puppy Bowl” Point’s 90’s has-been night got.
What kind of sicko looks at a smart TV and thinks “gosh I wish this thing spied on me more”
Famously, everyone watches the Superbowl alone on their smart TV