I made a list (far from complete) using European brands, categorised by Country, and type of fashion.

I haven’t finished categorising it by sportswear, outerwear, casual, or formal wear etc.

There are very likely a few mistakes, if anyone sees any mistakes and/or thinks another brand should be on the list, please let me know where they are from and I will add them.

I also have not categorised them by delivery (selected countries, EU wide, or international). It was initially just meant to be a reminder of clothing that is made in the EU, but I started categorising and now here I am… The UK list is just massive on it’s own, so may add that later, I did not include yet.

Ideally all brands will be manufactured in Europe/UK/EU, but where they require VAT on delivery in xx country etc… I will mark them as I find out.

Legend:

  • S = Sustainable / more eco-focused and Premium
  • PR = Premium / not clearly fast fashion
  • FF = Fast fashion / less expensive (frequent trends)
  • Unisex = Men & Women etc.
  • Mixed = Men, Women and Kids

🇦🇹 Austria

🇨🇿 Czech Republic

🇩🇰 Denmark

🇪🇪 Estonia

🇫🇮 Finland

  • Varusteleka — PR — Workwear/Tactical — Mixed
  • Paapi — S — Outerwear — Women & Kids
  • Lija the Label — PR — Swimwear — Women
  • Népra — PR — Activewear — Unisex
  • Svala — S — Base layers/Thermals — Unisex
  • North Outdoor — PR — Casual/Everyday — Unisex
  • Vai-ko — S — Casual/Everyday — Unisex

🇫🇷 France

  • Octobre éditions — PR — Casual/Smart Casual — Mixed
  • Loom — PR — Casual/Everyday — Unisex
  • Seagale — S — Casual/Outerwear — Unisex
  • WeDressFair — S — Casual/Everyday — Unisex
  • Sessun — PR — Designer/Statement — Women
  • Veja — S — Footwear — Mixed
  • Decathlon — FF — Sportswear/Activewear — Mixed
  • Balbaris — S — Casual/Smart Casual — Men

🇩🇪 Germany

  • Decenio — FF — Casual/Accessories — Unisex
  • Eterna — PR — Tailoring/Smart — Men
  • Armedangels — S — Casual/Everyday — Unisex
  • Trigema — S — Activewear/Casual — Mixed
  • Hessnatur — S — Ethically-made basics (S) — Mixed
  • New Yorker — FF — Streetwear — Mixed
  • Mustang — PR — Denim/Casual — Unisex
  • Groundies — PR — Footwear — Mixed
  • Blaumann — PR — Denim/Casual — Men
  • Puma — PR — Sportswear — Mixed
  • Nordwolle — PR — Base layers/Thermals — Mixed
  • adidas — PR — Sportswear — Mixed
  • Schiesser — PR — Underwear/Loungewear/Basics — Mixed
  • Tom Tailor — FF — Casual/Everyday — Mixed
  • notjustalabel — PR — Designer/Statement — Mixed
  • Schietwetter — PR — Weatherproof — Mixed
  • Vaude — S — Activewear — Unisex
  • Wilding — PR — Footwear — Mixed
  • Noorlys — S — Activewear — Mixed

🇮🇹 Italy

  • Diadora — PR — Activewear/Footwear — Mixed
  • Superga — PR — Footwear — Mixed
  • Benetton — FF — Casual/Everyday — Mixed
  • OVS — FF — Casual/Everyday — Mixed
  • Enrico Coveri — PR — Designer/Statement — Women
  • Trussardi — PR — Tailoring/Smart — Unisex
  • Armani — PR — Designer/Statement — Mixed
  • Max Mara — PR — Outerwear — Women
  • Alcott — FF — Casual/Everyday — Unisex
  • Kappa — PR — Sportswear — Mixed
  • Terranova Style — FF — Casual/Everyday — Mixed
  • Calliope — FF — Smart/Casual — Mixed
  • Rinascimento — PR — Designer/Statement — Women
  • Salewa — PR — Activewear — Mixed

🇱🇹 Lithuania

  • Audimas — PR — Sportswear — Unisex

🇱🇺 Luxembourg

🇳🇱 Netherlands

🇳🇴 Norway

🇵🇱 Poland

  • Bytom — PR — Tailoring/Smart — Men
  • CCC — FF — Footwear/Accessories — Mixed
  • Reserved — FF — Casual/Everyday — Mixed
  • 4F — FF — Sportswear — Mixed
  • Sinsay — FF — Casual/Everyday — Mixed
  • Mohito — FF — Casual/Everyday — Women
  • Cropp — FF — Streetwear — Unisex

🇵🇹 Portugal

🇸🇮 Slovenia

  • Karibu — PR — Casual/Everyday — Unisex
  • Iglusport — PR — Outdoor/Hiking — Mixed

🇪🇸 Spain

  • TwoThirds — PR — Designer/Statement — Unisex
  • Salsa Jeans — FF — Denim/Casual Jeans — Unisex
  • Tiffosi — FF — Casual/Everyday — Unisex
  • Lanidor — FF — Casual/Everyday — Mixed
  • Velour Garments — S — Casual/Everyday — Unisex?

🇸🇪 Sweden

🇨🇭 Switzerland

  • On — PR — Sportswear — Mixed
  • Feelgrounds — PR — Sneakers — Mixed
  • Kjell@lemmy.worldMEnglish
    1·
    1 day ago

    Here is a quite long list of different European clothing companies. Most of them produce in Europe, some of them have been mentioned before.

    Denmark Shaping New Tomorrow Dilling Colorful Standard

    Sweden Nudie Jeans Asket Stellar Equipment

    Finland Varusteleka

    Estonia Suva

    France Asphalte Le Tshirt Propre Armor Lux Saint James 1083 jeans Bleuforet Le Pantalon Legaulois Jeans Atelier Tuffery Le Slip Francais Loom Berthe aux Grands Pieds Cocorico Tranquille Emile

    Portugal Isto Tiffosi

    Germany Manomama Trigema Merz b Schwanen Sanvt Eterna Wijld Ortovox

    Spain Hookeshop Custi Mikelo Massimo Dutti

    Czech Republic Tilak DirectAlpine Horsefeathers?

    Neatherlands Mr Marvis

    Austria Löffler

    Switzerland Nikin

    Ireland Aran Woollen Mills

    Romania Made in Rosia Montana

    Poland Cumulus

  • PromKingJosh@tarte.nuage-libre.frEnglish
    1·
    1 day ago

    I appreciate the effort - I’ve actually posted something similar here myself (for wool socks, on another Lemmy account). I sometimes wonder if it would be better to contribute them to something like https://buyeuropean.fandom.com/wiki/Buy_European_Wiki or any other aggregator (wikidata?). goeuropean.org is a little too simple.

    I see from the comments here that people have various preferences - doesn’t do business in Russia, doesn’t have residency in a tax haven, is not only based in Europe but has an European owner too etc. This could all be filterable.

  • WaxRhetorical@lemmy.worldEnglish
    2·
    5 days ago

    Thanks for doing this, very useful! I’d also add Noorlys, German company manufacturing in Portugal and Turkey. They claim to be sustainability-focused, but I haven’t verified that claim. I do personally like their clothes and consider them high quality though.

  • LilithElina@literature.cafeEnglish
    2·
    5 days ago

    You have some shoe brands, so what about wildling.shoes from Germany producing in Portugal? (And working with Nordwolle, already in your list.)

  • Supercrunchy@programming.devEnglish
    4·
    7 days ago

    Let me introduce you to the Bestseller group https://bestseller.com/brands

    They own most of the brands you have heard of in Europe (Only, Jack and jones, Selected, Pieces, Vero moda, etc. - Some of them are already on your list). Manufacturing of whatever you buy from them is still most likely done outside EU.

    The group is privately owned, and the owner is the richest man in Denmark.

    • Babalugats@feddit.ukOPEnglish
      2·
      6 days ago

      Thanks, stumbled upon them from another comment, and will add the ones not added later today.

  • JustEnoughDucks@slrpnk.netEnglish
    51·
    7 days ago

    One of the best shoe brands:

    http://mukishoes.com/ in Portugal.

    Made with local manufacturers, zero drop, foot shaped shoes, comfortable, wool insoles, full leather versions of shoes that are waterproof with oiling.

    AND, they have a resole program where their shoes are actually designed to last a long time (specifically the leather ones) and they will resole them for around 30 euros. That is quite an exception even for European made shoes. I haven’t had to use it yet as my shoe soles still look great after 1.5 years of daily walking and office use.

  • Lantsu@sopuli.xyzEnglish
    3·
    6 days ago

    I’d like to mention Varusteleka from Finland. They used to just order all kinds of joke garbage from China in their first few years, but these days they design and make plenty of army/hiking/outdoors clothing, especially from (recycled) merino. Usually made in Lithuania.

    • Babalugats@feddit.ukOPEnglish
      2·
      6 days ago

      Thanks. Great site, I wouldn’t even attempt to create something like that 😀 This was just supposed to be a reminder of European brands. I think that site solely deals with vegan brands (I could be wrong).

    • Babalugats@feddit.ukOPEnglish
      1·
      6 days ago

      Yep, nor is Norway. I was/am including all of Europe anyway, and hoping to update it with outside EU for tax etc. But haven’t included UK purely for the size of it. Will hopefully add the UK as a separate link when done.

  • Lumisal@lemmy.worldEnglish
    2·
    6 days ago

    Here’s some to add to the Finnish list (since for some reason only that military site keeps making the lists, which is a bit annoying because realistically most people don’t wear that style:

    Paapii (kids and women, made in Finland) https://www.paapiidesign.com/fi

    Lija the Label (swimwear, designed in Finland, but made in Portugal, still within EU) https://liljathelabel.com/

    Népra (active wear, designed in Finland, Fabric from Italy, made in Estonia, still within EU) https://www.wearnepra.com/

    Svala (thermal wear, made in Finland) https://svala.com/en/shop/

    North Outdoor (merino wools, these linked specifically are made in Finland) https://northoutdoor.com/en/collections/merino-wool-shirts-and-accessories-made-in-finland

    Vai-ko (multiple items, made in Finland and Lithuania) https://vai-ko.com/

  • baguette@piefed.socialEnglish
    2·
    7 days ago

    Bablibaris (French) which is sort of S, PR has commitments to produce around the Mediterranean and aim at producing with natural fibers.

    Northern Playground a cooperative from Norway produces in the EU, uses natural fibers and offer one repair per item. Also stopped using Facebook ads and are anti-overconsumption. S, PR, and a focus on clothing that works both outdoor as well as in town.

    • Madzielle@lemmy.dbzer0.comEnglish
      2·
      7 days ago

      Was just looking around Northern Playground’s website, and I love how thet are meta free…

      but…

      uh, bottom of thier page links their active meta pages?

      They have a photograph at the top of the website, a bunch of folks under a “meta-free” banner, yet both insta and Fb links listed at the bottom page are active?

      I find this odd.

      • baguette@piefed.socialEnglish
        2·
        7 days ago

        I agree! They talk about it in their newsletter. I didn’t say they were Meta free, but not advertising there. I still consider this advertising, though. Maybe, then, they just stopped paid ads.

        Update:

        So, yes they clarify it in their latest newsletter on this topic.

        Vi er fremdeles tilstede organisk (ikke betalt) i Meta’s univers gjennom Instagram og Facebook.

        I guess that’s a difficult choice to make for a company.

        I think the way they word it sounds like they are properly ditching Facebook, but they clarify it in the text. Sneaky, but I am willing to forgive as they are vocal about other social topics and at least try to do something against Meta (and later Google).

        BTW! Completely forgot to mention they are a cooperative :).

    • Babalugats@feddit.ukOPEnglish
      2·
      7 days ago

      Thanks, added both. I don’t think there are any fast fashion brands that are also sustainable, so S (for now anyway) is to include premium by default. Hoping to eventually break down to the types of fashion (sports, outerwear, children, men, women etc.)

      • baguette@piefed.socialEnglish
        1·
        7 days ago

        Thank you for the list :)

        I guess there is something between fast fashion and premium that could be sustainable.

        Now I think about it, maybe it is worth defining premium. I think the brands I posted are premium, but they are not outrages (if you consider the life time and production region) like designer brands (or whatever those are called). An idea would be to add PR+ for the latter.

        • Babalugats@feddit.ukOPEnglish
          2·
          6 days ago

          Yep, hoping to categorise everything with more definition at some point. S are pretty much Premium and sustainable, but some PR could fall in the Fast Fashion category too, (and maybe do/will after correction).