One small sense in which I’m proud of my younger self is that I had a similar insight to this around like 11, and pretty much decided then and there that I wasn’t going to pay to wear someone else’s logo (excepting bands & similar) and I would avoid wearing someone else’s logo if I wasn’t being paid to.

And I’ve pretty much stood by that. I’ve made some exceptions for smaller companies that I felt were doing something positive and worth promoting, or for open source things.