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Given that there’s also a .jif format, the J pronunciation makes even less sense.
.gif came first and no one uses .jif anymore because there are better options.
I mean gif has also widely been replaced by webm. Go to r/gifs and you won’t find a single actual gif.
The “G” stands for “Graphics”. Why would anybody pronounce it “jif”?
The P in JPEG stands for photographic so I guess we shall pronounce it “jayfeg” based on that logic.
/s
Descriptive linguistic opinion: both the hard and soft G pronunciations are used, with the hard G being more common, but I like the soft G and use it myself.
id vibe with jayfeg if it meant everyone pronounces gif correctly
