Love watching our tax money flushed down the toilet.

Is this one of those Utopia rebrands where everybody on the phone kept calling it ‘Australian Athletics’, and the CEO was always correcting them?

I’m getting real Nation Building Australia vibes.

This sounds exactly like an episode from the first season of Utopia

Big “The Bureau” energy.

In ten years there will be a bold imitative to embrace history, return to the roots and past culture of excellence. It will be re-branded to Athletics Australia.

“Excuse me. Are you the Judean People’s Front?”

“Fuck off! ‘Judean People’s Front’. We’re the People’s Front of Judea! ‘Judean People’s Front’.”

Ooooo swapping the position of the words and adding a letter, what a bold fucking move! I can’t imagine the amount of stress that came with that rebrand…

Sounds like some PR agency made big bucks out of this bold rebranding

I 100% thought this would be from The Shovel before seeing the URL…