Sophie Cunningham set off a firestorm. Jennifer Sey was ready to capitalize.
“Trans Panic” would be a pretty awesome basketball team name…
It’d be an awesome roller derby name
Theres an awesome punk band with that name.
Jennifer Sey had been waiting for an athlete like Sophie Cunningham.
Sey, the founder of XX-XY Athletics, a sportswear startup that openly calls transgender people’s identity a “lie,” has spent the last two and a half years stoking the flames of the national panic over trans athletes. A former marketing executive at Levi’s, Sey was now running a company that produced viral video ads showing young female athletes pleading for others to defend them against a looming transgender threat. Meanwhile, Sey and the brand offered cash rewards to athletes who boycotted matches against trans athletes or spoke out against them—incidents that fueled right-wing outrage cycles. And it gave endorsement deals to students willing to denounce trans teammates or competitors. […]
