its friction, a really really high amount of friction…
Not to mention many of the subscription sites (like newspapers) WILL NOT ACCEPT a prepaid card, or a virtual card - they flat refuse them. It has to be a card they can auto-bill forever. Not everyone does this, but enough do that its really rather bothersome friction.
The people they lose from not accepting pre-paid and virtual credit cards costs them less money then the people who forget they signed up for a auto-renewing subscription and pay for months/years without realizing it.
its friction, a really really high amount of friction…
Not to mention many of the subscription sites (like newspapers) WILL NOT ACCEPT a prepaid card, or a virtual card - they flat refuse them. It has to be a card they can auto-bill forever. Not everyone does this, but enough do that its really rather bothersome friction.
Seems strange to refuse payments but Im sure there is some accounting person who’s figured it out.
The people they lose from not accepting pre-paid and virtual credit cards costs them less money then the people who forget they signed up for a auto-renewing subscription and pay for months/years without realizing it.