Any kind of power can corrupt. This isn't an argument against trying, but for any systems of power to be built with mechanisms to make it more difficult to entrench that power so it doesn't end up used against those it is intended to help.
Though I don't know what kind of defense there is against a cult of personality.
So yeah, they built a new product and tried to force everyone to use it, when it had no improvements for the users whatsoever. And surprise, no one is excited to use it.