@Sunshine “wach” basically means “woke” in German, so that’s two arguments in favor.
That has nothing to do with “woke” tho.
“Wach” in that context is more meant as “awake” and refers to the fact that the drink contains the maximum amount of caffeine that is still considered legal.
Well, of course. It’s a grand marketing opportunity I am surprised to not see used much more yet
I am surprised to not see used much more yet
It’s because a huge amount of people in leadership positions around the world still think they can just keep their head down and pretend nothing bad is happening.
If only they weren’t so expensive :)
I use it as a treat, makes the caffeine more effective too.
why did they change the faces on the label? I preferred the old faces… anyone know the story?
They had a rebranding in 2024 and just wanted to make a more “modern” logo. No story behind it.
