Yeah, there are so many “influencers” who would gladly take one of your e-bikes for a “review”, and that can give you exposure to millions of people who are looking for e-bikes already (or are curious about them). The YouTube Channel “electroheads” is an example of a place to hear about some brands outside of Trek.
Even sponsoring free test rides through local bike shops can at least get your brand’s name out there.
My theory is that there’s a bit of a divide in bicycle brands: the old and new. The old ones have the name recognition, which means people know about them, but not necessarily that they make e-bikes. The new ones will have the flashy website and visuals to draw in the online crowd. I think the e-bike people are kind of in-between those two and so are slipping through the cracks.
Yeah, there are so many “influencers” who would gladly take one of your e-bikes for a “review”, and that can give you exposure to millions of people who are looking for e-bikes already (or are curious about them). The YouTube Channel “electroheads” is an example of a place to hear about some brands outside of Trek.
Even sponsoring free test rides through local bike shops can at least get your brand’s name out there.
My theory is that there’s a bit of a divide in bicycle brands: the old and new. The old ones have the name recognition, which means people know about them, but not necessarily that they make e-bikes. The new ones will have the flashy website and visuals to draw in the online crowd. I think the e-bike people are kind of in-between those two and so are slipping through the cracks.