Pretty much every single bar/cafe I see in the Netherlands has these branded parasols, and the vast majority are beer brands (Heineken, Brand, Hertog Jan, Jupiler are all ones I regularly see)
They can probably buy them cheap from the brewery, or the bars are outright owned by the brewery.
I heard this from a bar owner I know, he had the experience with Grolsch that they could freeby him a few kegs of beer once in a while but not give merchandise other than small stuff.
Pretty much every single bar/cafe I see in the Netherlands has these branded parasols, and the vast majority are beer brands (Heineken, Brand, Hertog Jan, Jupiler are all ones I regularly see)
They can probably buy them cheap from the brewery, or the bars are outright owned by the brewery.
I heard this from a bar owner I know, he had the experience with Grolsch that they could freeby him a few kegs of beer once in a while but not give merchandise other than small stuff.