Companies do it because customers continue buying the products, if sales dropped significantly due to the subscription then they would be forced to change.
Personally I will not buy anything that relies on the cloud or a subscription to keep running. My only subscriptions are Tidal and a couple more independent streaming services.
The weird part is that that Christmas a few of us got gifted the bills fresh and uncirculated from the bank. We all joked about the maple rumor that was going around and found that some of the bills did smell like maple and others didn't.