I think they’re talking about Steam key resellers, which I wasn’t referencing. That’s a whole other thing (and can indeed be priced lower than the main storefront, with some complications IIRC).
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This is exactly my point; it’s easy to jump in and defend Valve for their good points when, at the end of the day, they take a third of all profits for themselves and have a pseudo monopoly with their platform, just to start.
One can make similar positive points about Amazon, about how much they can save retailers and consumers, especially before they enshittified so significantly.