Because the the rich people who would pay for quality pizza don't live there. they live in cities and fancy suburbs.
and poor people that live in those places are not going to pay $50 for a fresh made pizza with authentic ingredients. they are used to paying $10 for artificial chemical pizza products that pizza hut now offers.

they didn't want to pay for it. it's expensive to license music, esp across multiple countries and events. each skater basically has to hire a copyright lawyer to file all the paperwork for them.
none of this was an issue until recently... people didn't care if they used their music for the obscure sport of figure skating. now they sue you for doing so. it's add tons of cost and legal bullshit for skaters, so why even bother? just use uncopyrighted music for free and don't get sued.
blame greedy lawyers and record companies who decided they needed a 'slice' of the tiny sport of figure skating and now want to sue skaters for 5-6 figure sums. 'untapped market' of exploiting teenage girls and competitive professionals.