Hate to break it to you but your local supermarket and big grocery chain uses cow beef for ground beef also. Same stuff as McDonald's. You guys are perpetuating old info (circa 2012) that has to do with XF trim and LFTB.
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They used up to 7% LFTB back in the day. It looked nothing like the emulsified chicken pictured in the articles. It is a wholesome product yet not one I would choose to put in my ground beef due to the amount of connective tissue. You're close to the source, have any questions you'd like honest answers for?