Meat consumption falls in the Netherlands to the lowest point in 20 years

For the first time since 2005, annual average meat consumption in the Netherlands fell below 75 kilograms. The 2024 figure ended at 74.4 kilograms, according to data released Wednesday.

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Still, meat consumption in the Netherlands has fallen by 6 percent compared to the peak year of 2009, according to the Wageningen study. The scientists who conducted the study indicated a "slight downward trend."

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“That 6 percent could simply mean the difference between profit and loss." Molenaar said he expects the trend to continue, especially since supermarkets pledged last year to sell more plant-based proteins.