The economic boycott caught fire. What's next?

Boycotts traditionally require a lot of coordination to make them work. They require:

• a target (who is supposed to change behavior)
• a demand (so the target knows what they have to do to get the boycott to stop)
• boycotters (a lot of people who used to be customers refusing to be customers anymore)
• leadership/negotiation committee (people who can show the target they’re hurting their bottomline and negotiate over demands)
• a way to communicate with the boycotters (a structure and massive social reach!).