But ask a mainstream manufacturer to make an EV car and they look stupid half the time.
IMO, it’s probably more that they overdesign them. They want the EV to look futuristic and unique compared to their regular cars, but their cars already look like that to some degree, and so they overcook the design into looking like some science fiction vehicle. Take the Ferrari, for example, they tried to make it have a floating arch where the hood would normally be.
That’s fine for a movie or video game, but in real life, coupled with the practical limits, it just doesn’t look very good.
The Ferrari was designed by Jony Ive. It definitely looks like something he would design. He’s all about clean, minimalist design where everything is utilitarian.
Ferrari as a brand is about beautiful extravagant design in the fastest and least useful vehicles on the planet.
I can’t think of a less synergistic combination that Ferrari and Jony Ive.
Better fits for Jony Ive would be Hyundai, Kia, BMW and Mercedes. Those four are making some ugly ass cars that need to go back to the drawing board.
IMO, it’s probably more that they overdesign them. They want the EV to look futuristic and unique compared to their regular cars, but their cars already look like that to some degree, and so they overcook the design into looking like some science fiction vehicle. Take the Ferrari, for example, they tried to make it have a floating arch where the hood would normally be.
That’s fine for a movie or video game, but in real life, coupled with the practical limits, it just doesn’t look very good.
The Ferrari was designed by Jony Ive. It definitely looks like something he would design. He’s all about clean, minimalist design where everything is utilitarian.
Ferrari as a brand is about beautiful extravagant design in the fastest and least useful vehicles on the planet.
I can’t think of a less synergistic combination that Ferrari and Jony Ive.
Better fits for Jony Ive would be Hyundai, Kia, BMW and Mercedes. Those four are making some ugly ass cars that need to go back to the drawing board.
So, you are Ferrari and you hire the designer of the fucking original translucent iMac.
The Luce is the iFerrari.
I think the Cadillac is doing a good job with their new EV design. They do a good job of making it look like a Cadillac but better.
That‘s definitely a possibility. People don‘t want futuristic unless maybe it‘s a sports car, and even then it‘s iffy.