Yes the ones that stand a chance are higher segment, turn to biological wine only and to “luxury experience at our vineyard”. But no way French, Italian, Spanish or German wine can continue to compete in lower segments on world market flooded by cheap mass produced wine from South America, South Africa etc while demand declines. Of course it will not disappear completely from Europe, but the risk for certain villages and regions is very real because wine from other continents is silly cheap. If you do drink wine once in a while: buy regional if possible! (That goes for all agricultural products that are available from your own region)
Yes the ones that stand a chance are higher segment, turn to biological wine only and to “luxury experience at our vineyard”. But no way French, Italian, Spanish or German wine can continue to compete in lower segments on world market flooded by cheap mass produced wine from South America, South Africa etc while demand declines. Of course it will not disappear completely from Europe, but the risk for certain villages and regions is very real because wine from other continents is silly cheap. If you do drink wine once in a while: buy regional if possible! (That goes for all agricultural products that are available from your own region)