Ford killed the F-150 Lightning because nobody wanted it. Tesla’s Cybertruck is selling even worse—but Elon Musk refuses to let it die. In this documentary, we uncover the hidden truth behind the spectacular collapse of the Tesla Cybertruck, how a promised $39,900 revolution turned into a depreciating six-figure nightmare, and how Musk is quietly using his own private rocket company to buy up unsold inventory just to keep the numbers from cratering.



I’m amused by the notion that Musk thinks they will somehow become more fashionable in another few years.
The whole thing of it was it was supposed to be cutting edge, disruptive, revolutionary, futuristic, hi-tech etc; if people still aren’t going for it three years in, it’s hardly likely they’ll suddenly start being impressed now.
It’s so futuristic that it’s worthless until some point in the distant future.
It’s futuristic in the dystopian, Blade Runneresque future envisioned by Musk. For the rest of us, it’s the dream car a child could have drawn - which is the kindest thing that can be said of that design.
You’d be surprised. I mean there are people today - retrocomputing enthusiasts - who pay insane amounts of money for 286, 386, 486 beige box PC garbage just because it’s old and rare. Yeah it’s rare: that’s because it’s crap and people my age couldn’t wait to throw it in the trash. In retrospect, I should have kept all that garbage to sell to today’s fools.
The Cybertruck too will be rare some day - for the same reason - and then it’ll be worth a lot of money to collectors with more money than brains.
Sorry I don’t buy this argument. Maybe the first Tesla will be bought some day as a collection prize but the cyber dumpster, hardly.
People buy crappy beige PC because they are culturally significant, the cybertruck is not
That’s what people of my generation used to say of crappy beige PC: trust me, in the eyes of this beholder, there’s nothing LESS culturally significant than a beige PC of any era - all made in China, all the same, all boring to tears. And yet younger people of today marvel at that no-personality, mass-produced crap of yesteryear. Well, to each his own I guess…
And just by extrapolating what’s happening with crappy PCs today, I guarantee you Cybertrucks will be hot collectors some day. They’re shit, for sure. But they’ll be yesterday’s rare and interesting collectible shit to some young adult of tomorrow, to be bought for unjustifiable sums of money and lovingly restored.