This would depend greatly on where you want to air that commercial.
They can, the industry just doesn’t. There’s no law prohibiting it.
Also, it would be very uncommon for an entire commercial, or other production, to do an entire dining scene in a single take. So the actors would be having to drink multiple times the amount shown on screen… likely having a much different quality of acting ability in the later takes than the initial.
Countless movies/TV shows show people drinking/getting drunk. Typically, it’s water with food coloring (or similar). When someone is shown eating, the scene cuts and they spit it out.
It’s self imposed to avoid another prohibition like event. The industry doesn’t want to be associated with the consumption of their product. Broadcast companies also don’t want to be associated with the consumption of the product so they just don’t show people drinking the product.
I have always been told that. Also i was told it is a rule the industry imposes on its self.
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