For a lot of creators it may not even be about the money they earn directly from it. I have a small educational YouTube channel. It brings in about 20 bucks per month in ad revenue, more in the past when I was more active. But really it’s a nice feather in my cap and something neat on my resume. A modest YouTube channel won’t pay enough by itself to make the effort worthwhile. But if that channel gets you over the top on a new high paying job? Then it’s worth it. In this context, a YouTube channel functions as a kind of personal brand/promotional material.
For a lot of creators it may not even be about the money they earn directly from it. I have a small educational YouTube channel. It brings in about 20 bucks per month in ad revenue, more in the past when I was more active. But really it’s a nice feather in my cap and something neat on my resume. A modest YouTube channel won’t pay enough by itself to make the effort worthwhile. But if that channel gets you over the top on a new high paying job? Then it’s worth it. In this context, a YouTube channel functions as a kind of personal brand/promotional material.
deleted by creator