It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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Lane keep assist is annoying AF when you live in a place where you’re required by law to cross the double yellow when going around bicycles. You get in a steering wheel fight with the car until you find the menu to temporarily disable it. After next stop-start cycle mid-errand, it’s on again by default thanks to US law.
I mean just using your turn signal turns it off in most cars…
Maybe do that?
Confusing unnecessary signaling that others could misinterpret when you don’t intend on turning.
Did you even take Driver’s Ed?