It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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Good news, lawmakers in the US finally started looking at this issue.
Bad news: probably will take years for change
There are numerous headlines like:
So good luck with that.
The company I work at is tangentially related to car company data collection. And this week, all employees received an email that we were legally required to save all records newer than 2005 related to a specific car company’s onboard data collection service.
So it does seem like the investigation has already got a subpoena or smth.
General Motors
Is the car company involved, yes.
There’s activity at the state level too in multiple states. I heard something about California, then not a lot. Bunch of articles about Texas.
Spoiler from the future: it’s legal, and there’s nothing you can do about it.