The campaign worked with news outlets and let them write the articles, under what’s often called an embargo. Basically, in exchange for holding the story until it’s announced, the journalists can write the story ahead of time.
Source: dated a girl who worked in PR and a girl who was in media relations for a large company
The campaign worked with news outlets and let them write the articles, under what’s often called an embargo. Basically, in exchange for holding the story until it’s announced, the journalists can write the story ahead of time.
Source: dated a girl who worked in PR and a girl who was in media relations for a large company
Can confirm.
Source: married to journalist who counts down the hours and triple checks the time zone math to avoid this.