FIFA Partners (top-tier; cover FIFA competitions including FIFA World Cup 26™)

  • Visa
  • adidas
  • The Coca-Cola Company
  • Qatar Airways
  • Aramco
  • Hyundai & Kia
  • Lenovo

FIFA World Cup 26™ Official Sponsors (tournament-specific “Official Sponsor” deals FIFA has announced)

  • Bank of America (Official Bank Sponsor)
  • Hisense (Official Sponsor)
  • Lay’s (Official Sponsor)
  • McDonald’s
  • Mengniu
  • Verizon (Official Telecommunication Services Sponsor)
  • AB InBev / Budweiser (official World Cup beer through 2026)
  • Unilever (FIFA partnership explicitly includes FIFA World Cup 2026)

FIFA World Cup 26™ Official Supporters / Official Providers / Official Suppliers (as announced by FIFA)

  • Airbnb (Official Supporter for FIFA World Cup 26™ in North America)
  • The Home Depot (Official Home Improvement Retail Supporter in North America)
  • Diageo (Official Spirits Supporter in North, Central and South America)
  • Rock-it Cargo (Official Logistics Provider; also noted as a Tournament Supporter)
  • Valvoline Global (Official Supporter)
  • On Location (Official Hospitality Provider)
  • American Airlines (Official North American Airline Supplier)
    • WFH@lemmy.zip
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      3 months ago

      Just avoid shit lagers and supermarket whiskies (most of whom are shit too). Almost any independent brewery produces infinitely better beers anyways.

      • Tomtits@lemmy.dbzer0.com
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        3 months ago

        Ah fuck, I was just in ‘watching this in the US’ mode

        Most supermarkets in the UK will have a craft section

        • WFH@lemmy.zip
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          3 months ago

          Same here in France, however most “craft” supermarket beers, unless very local, are actually owned by massive conglomerates. There is/was a huge wave of craft breweries buyouts starting about 10y ago to get their greasy fingers in this juicy market.

          • Tomtits@lemmy.dbzer0.com
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            3 months ago

            Fair point, I live between Spain and the UK and here in Vallecas there’s a brew pub (CCVK) a few streets away which will be good to support!

            Also, when being back in the UK, loads of layers seem to have been nerfed at 3.4% or thereabouts. At least on the continent the shitty lagers will be around 5%

    • Rentlar@lemmy.ca
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      3 months ago

      If you’re in Toronto or Vancouver (and probably many North American cities) for the WC then there are so many craft beer options, wine options and a handful of spirits. If you want beer brewer suggestions:

      Collective Arts (Toronto)

      Parallel 49 (Vancouver)

      Phillips Brewing (part-employee owned, Victoria BC, sells many varieties across Canada)

      You can go large or small, though some bigger beer compnaies like Molson have bought out Creemore/Granville Island so there are a handful of pitfalls, but bars downtown will have craft beer on tap and steakhouses and suburban bars might have some craft cans.