Rivian CEO RJ Scaringe on Friday discussed the electric vehicle market with CNBC’s Jim Cramer, saying EV automakers need to give consumers a wider variety of models to choose from.

“What I think we’re witnessing today is a lack of choice,” Scaringe said. “There’s not enough vehicles across price points and form factors to give people viable alternatives to their combustion vehicles that they’ve been buying.”

Rivian is trying to broaden its offerings with a new line of R2 vehicles, which Scaringe will be smaller and less expensive than current Rivian models. The company’s current vehicles are priced upwards of $70,000.

  • jonne@infosec.pub
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    9 months ago

    EV conversion is super expensive because it’s so labour intensive. It’s really only worth it for classic cars.

    • jopepa@lemmy.world
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      9 months ago

      I have a hard time believing that it’s more labor intensive than making a brand new car.

      • jonne@infosec.pub
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        9 months ago

        https://www.evwest.com/catalog/index.php?cPath=40 This is a company that does conversions, looks like the kit itself is around $20k, and that doesn’t even include labour yet. And yes, it’s more labour intensive because you need a specialised mechanic to take out the engine, fuel tank, wiring, etc, and then shoehorn the battery pack and motor in again, update the dashboard with EV specific stuff, etc.

        On the other hand, a new car is largely built by robots and relatively cheaper factory workers that only need limited training.