Is it just the momentum and word of mouth, or are there improved features as well?
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- Artificial scarcity (invites) and VC funding 
- You can just click Follow and start following someone. You don’t have to perform a copy-paste dance to bring the username back to your instance and do the following there. - The process got easier in mastodon 4.2.0, now you just have to type in your instance and it takes you to it directly. - Who wants to type anything? 
 
 




