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Well, surprise. They’re expecting retaliatory attacks.
Wouldn’t it be better to call it Rainbow Washing, though? Pink can’t carry the whole spectra.
https://en.m.wikipedia.org/wiki/Pinkwashing_(LGBTQ)
Pinkwashing, also known as rainbow-washing,[1] is the strategy of deploying messages that are superficially sympathetic towards the LGBTQ community for ends having little or nothing to do with LGBTQ equality or inclusion,[2] including LGBTQ marketing.[3]
Today I learned that that is also a term for it.
Oh, and it’s already named the more effective, inclusive one, too! Yay! Fuck The Man! 🤓🏳️🌈
