Nissan and Honda plan to enter into negotiations for a merger to better compete in the rapidly changing automotive industry, the Nikkei newspaper reported.
Japanese companies have a history of consolidating to be able to compete with foreign companies. This is in response to the sudden rise of Chinese companies and China replacing Japan as the top automotive exporter.
Oh yay more whittling down of an already conglomerated industry surely this will be good for people
Japanese companies have a history of consolidating to be able to compete with foreign companies. This is in response to the sudden rise of Chinese companies and China replacing Japan as the top automotive exporter.
Do they though? Foreign companies are far more consolidated.