Amazon’s new 7.65GW Texas AI data center power plant could become the largest source of CO₂ pollution in the US — custom 35-turbine gas plant authorized to emit 33 million tons of annual greenhouse gases
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Company insists it remains committed to 2040 net-zero carbon emission goals

Company insists it remains committed to 2040 net-zero carbon emission goals

  • Jiral@lemmy.world
    3·
    5 days ago

    That is only partially true. With a working CO2 emission trading scheme this “balancing” means massive amounts of cross financing towards beneficial projects, eg for renewable ebergy projects etc. It adds a financial benefit to saving emissions and that is the only language markets seem to understand. It is by no means perfect but it is not just greeneashing and nothing else.

    • Rhaedas@fedia.io
      1·
      5 days ago

      It does depend on what if being done, and if that is effective at all (which are different topics). I agree that using it as incentive is what the market responds to best, but the problem is when the company is using the term themselves rather than as an encouragement for others. That is where it becomes PR rather than any actual drive for change.

      • Jiral@lemmy.world
        1·
        4 days ago

        Companies operating in the EU are forced to do it so generally it is not just empty PR, at least there. Amazon is operating in Europe but much of its business is outside.