I’ve always thought similarly, but you also have to remember that if they can use that $1M of vehicles to get more than $1M in donations, it’s a net win. get $2M and you broke even, any more than that and you’re getting more than you would have had if you just plunked down the $1M on research or whatever instead of investing it.
Doesn’t mean they should be squandering it on BMWs though.
Only as long as the people who donated that second million weren’t going to do anything good with it. Lots of charity advertising seems to be competing with other charities for the same donation budget, rather than increasing the size of the pie.
I’ve always thought similarly, but you also have to remember that if they can use that $1M of vehicles to get more than $1M in donations, it’s a net win. get $2M and you broke even, any more than that and you’re getting more than you would have had if you just plunked down the $1M on research or whatever instead of investing it.
Doesn’t mean they should be squandering it on BMWs though.
Only as long as the people who donated that second million weren’t going to do anything good with it. Lots of charity advertising seems to be competing with other charities for the same donation budget, rather than increasing the size of the pie.