JXL is the best image codec we have so far and it’s not even close. I did a breakdown on some of its benefits here. JXL can losslessly convert PNG, JPG, and GIF into itself, and can losslessly send them back the other way too. The main downside is that Google has been blocking its adoption by keeping support out of Chromium in favor of pushing AVIF, which started a chicken and egg problem of no one wanting to use it until everyone else started using it too. If you want to be an early adopter you can feel free to use JXL, but just know that 3rd party software support is still maturing.
Something you might find interesting is that the original JPEG is such a badass format that they’ve taken a lot of their findings from JXL and made a badass JPEG encoder with it named jpegli. Oddly, jpegli-based JPEGs are not yet able to be losslessly-compressed into JXL files, per this issue - hopefully that will be fixed at some point.
I feel piracy for demo purposes is fully justified if you buy it after you like it. People always say vote with your wallet but it’s more like gambling with your wallet if you don’t get to see and touch the product before you make the purchase. Giving proper demos should be more common with digital media.