That's not how it works. Or, rather, that's not only how it works. Sure, advertisers dream of users who see an ad once and run to buy a product. But ad effects are spread over time. They build brand recognition. They fake familiarity. Say you are in a supermarket and you want to buy a new type of product that you haven't bought before. Very likely you'll pick something familiar-sounding, which you heard in an ad. Ads pollute the mind even if the most obvious effects are, well, obvious and easily discarded, more subtle influence remains.
Gutting defeated/ousted manager's projects is an obligatory and unavoidable ritual in corporate environment. Competent or convenient employees are pulled into other teams, pesky/unconvenient ICs are fired since everything can be pinned on the loser. Projects are often dismantled - even profitable ones to remove any possible foothold for a comeback. Shit, now I want to write a corpo book but styled like high school biology textbook.
Based on your analogue they drive the car for 7.5 inches (614.4 Kb by 63360 inches by 20 divided by 103179878.4 Kb) and promise based on that that car travels 20mph which might be true, yes, but the scale disproportion is too considerable to not require tests. This is not maths, this is a real physical device - how would it would behave on larger real data remains to be seen.
They get to this result on 0.6 MB of data (paper, page 5)
They even say:
Moreover, there is no need to evaluate our design with datasets larger than the ones we have used; we achieve steady state performance with our datasets
This requires an explanation. I do see the need - if you promise 100Gbps you need to process at least a few Tbs.
Read switch.