it’s not down because of digg, literally no investor cares about digg. It’s down because ad spending is down. Ad networks are spending steady on places like google and meta but they’re spending less on reddit.
Apparently this is because reddit sucks at the targeted ad game part and the advertisers feel they get a better return by just building a presence on the platform (eg bots that go “oh that’s cool. By the way have you tried the new Taco Bell™ PepsiCo™ Shitbowl®, now with 10% less petroleum byproducts?”).
This likely means they will become more aggressive about data collection and backend analysis of that data to get conversions up but they’ve been doing this for ages already. Reddits staff ballooned up long before the API fiasco and most of the hires were related to analytics. It only works if they can shift the culture away from nerd haven (aka people with adblockers who despise being advertised to and won’t click through) to facebook grandmas and ig normies that apparently love clicking ads.
They’re at least somewhat successful: while I and most of the people on this platform have shifted away from reddit they aren’t bleeding users like you want to believe. They’re not seeing exponential growth either, but they are seeing shifts to some of those populations. Anecdotally I have several family members in their 40s and 50s who were known for facebook drama and they are adopting tiktok and reddit nowadays. They eat up the obviously fake shit on relationshipadvice and places like that bc they’re primed from spending all day scrolling ig and youtube shorts to just digest content without any questioning of veracity and they ultimately love the outrage cycle.
They murdered way more than that, no one gave a shit about the murders until it happened to a white lady. And really they been murdering for years. They just do the standard shithead “I’m technically within the letter of the rules so you can’t tell on me” shit where they game the system (that they set up).
Case in point: the tactic used by the guy who shot the white lady was not one of the recent hires. He’d been with ice for years and before that with border patrol. So why is he stepping in front of cars, especially when apparently he had an incident stepping behind a car somewhat recently that almost caused him grave injury? Oh and also it’s against DHS policy for agents to stand in front of, behind, or reach into vehicles:
People make mistakes but surely someone went over policy while debriefing the incident where he got dragged by a car or whatever. So why’d he do it again? Oh probably because border patrol does it regularly because if they purposely put themselves in danger it gives them an excuse to use lethal force with plausible deniability and basically never gets looked into because the overwhelming majority of the US populace couldn’t give a single shit about brown people being murdered:
Also note that in this internal review cbp points out what many have pointed out in the aftermath of this: a bullet won’t stop a car, shooting at a car runs a tremendous risk of hitting other people as it’s likely to be in a populated area, and even if you’re successful in incapacitating or killing the driver you’ve basically just created a several thousand pound missile that’s still barreling towards you (and others) with no feasible way to stop safely (which is exactly what happened here. Also note this review finds 15 cases of discharge, several of which resulted in occupants being struck.
This shit has been going on for ages and the apathy towards it in the past is part of what created the conditions for it. It’s escalating, for sure, but it’s not new at all