Maybe it's time for the board of directors to review the CEO's strategy the last 10-20 years and reevaluate if just focusing on payout to shareholders and bonuses for your management actually was a great long term strategy...
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Most likely not. The US track record isn't great regarding unionization.
I bet the board would rather pay 100 times more than what meeting the workers demands would cost, just to fight this and stop it from spreading.