Limbic capitalism. The product will make you happy! Do not ask how.
Often reduced to an intuition pump, because if they don't explicitly state why their bullshit is good, they never have to justify it. Someone clicks Order Now and immediately has an immodest orgasm. It communicates absolutely nothing to your rational mind. So there's nothing to defend. Somehow, naked emotional manipulation is completely unprotected.
So this is bolted on top of a model that cost six figures.