I only started using it after the introduction of the subscription model. So from my point of view it hasn’t gotten worse, yet..
In this case prioritizing „shareholder value“ above innovation and hitting engineering roadblocks while trying to catch up.
Don’t worry the TV you are watching it on got you covered. https://eu.community.samsung.com/t5/tv/how-to-exit-samsung-tv-plus-fix-how-to-disable-samsung-ads-fix/td-p/9352840
I use it as my daily driver on macOS and windows. It works great for me.