Kendrick dropping truth bombs on the NFL’s biggest stage
What truth bombs did he drop? Some vaguely rebellious sounding lines? "The revolution will be televised?"
This was milquetoast at best. Actively harmful at worst. I really enjoyed the performance but he is doing exactly what he criticizes the record labels of doing. Taking black culture and commodifying it by turning it into a spectacle.
This was corporate spectacle and nothing more.
"Come, comrades, and claim your Che Guevara t-shirts. Indulge that half-buried discontent with the system by picking up these subversive punk rock accessories. For a fleeting moment, we’ll even add a trans flag poster—yours for nothing but shipping and handling. Put on the revolution you crave."
I don't claim to be an activist. I'm interested in the ideological undercurrents
This is the very thing I'm claiming about the performance. It's controlled rebellion. Performative dissent. Dissent and dissatisfaction itself becomes commodified and sold back to you. It allows the viewer to feel like they're part of something revolutionary without ever threatening the system. Imagine a safety valve, releasing just enough pressure to prevent real change. It's like a laugh track in a sitcom. It tells you what to feel. You can have the experience of laughing without actually having to laugh.
This type of "socially conscious" art (movies, music, etc) functions in a way lets the consumer feel like they have participated in something emancipatory without actually having to. It's ideology.
Note at no point did he criticize the status quo. He did not mention president Trump, who was present in the crowd, at all. Kendrick, a legendary socially conscious rapper who is an icon for life- chose not to say anything at all. Why?
Either a) he doesn't care or b) he understands there is a very small window of acceptable "dissent" he is allowed to express. I think this micro-dose of dissent pacifies and sedates the viewer.
He made them pay? He made them hundreds of millions of dollars. This was the most highly viewed super bowl performance in my adult life.
You seem to care more about my approval than I do. What difference does it make if I approve? I liked the performance but I'm discussing the ideological basis for these styles of performative vague dissent.
Me and you both are constantly eating from the trash can of ideology. It's painful, but it's worthwhile to put on the glasses so you can at least see what you are eating. https://www.youtube.com/watch?v=TVwKjGbz60k