It wasn't asking them to pair their phone to call the number to opt out, it was asking them to pair their phone so they could call the number to buy parts for their truck. You'd have to manually dial the number to opt out.
Wow. I'm 44 and I remember the switch from seven digit dialing to ten digits but we already moved past four digits in my area before I was born. Unless you're talking about the prefix being the same for the whole city, like everything started with 262-XXXX so you only had to remember the four at the end?
I don't give a fuck about the GDP, the Dow, or the S&P when no one I know can afford the price of food.