In 2019, Oatly applied to trademark the phrase “Post Milk Generation” but this was rejected by the Intellectual Property Office (IPO) in January last year after ruling that its use of the term “milk” was “deceptive”.
But this trademark is clearly them establishing themselves as not-milk and plenty of vegan products term themselves like this (“No Steak Pie”) without issue, it’s only dairy products that this ridiculous standard applied to them. Guess I’ll just continue to enjoy the two bottles of oat ‘drink’ I have in my fridge.
To be honest I do think calling it “milk” lets them inflate the price when it is essentially porridge water.
Most good oat milks will have stabilisers and vitamins (B12 especially) added to them vs if you just made some at home.
I’d completely forgot about them tbh. You also see it a lot with cheese alternatives, even though they broadly fucking suck so I don’t know why the cheese industry even bothers.